Lots of interesting comments on the last post thanks. I'm about to commit heresy. For the next twenty years at least, unless a HUGE player gets involved, TV will still be the primary method of delivering scripted entertainment. Forget all the 'let's do the show right here' bollocks.
There, I said it. Only small stones please and not the face!
Why do I think that? Because despite all the marketing hype, most people still like to sit down in their favourite armchair, watch their big screen HDD with dolby and tune out to their favourite programme.
Yep, to marketers the internet is cool and hip and trendy. But marketers deal in product, not entertainment or the reason why we like certain types of entertainment. With the marketers it's all about trends and statistics. They see a huge explosion in the use of the internet, a huge decrease in the TV viewer numbers on network primetime, put 2 and 2 together and get 17.
The internet is not the future of delivering scripted entertainment. It is the future of 'catch up' tv, 'dang I missed that' tv and 'I wonder what that's like' tv.
Watching TV is part of our social and cultural fabric. Prime time network ratings have gone down because people now have better things to do than sit down and make an appointment to watch shit. Pure and simple. Putting that same shit on the internet isn't going to make a whole heck of a lot of difference.
That's not to say that a ratings success purely on the internet isn't possible. Or internet streamed direct to the TV. And if someone has the balls to put up the cash for decent production values and promotion it might happen. But I think it will be the exception rather than the rule.
Sure, the networks can make a good deal of incremental income from the internet, but TV will still rule. Mass Entertaimnent has a lot more to do with why we view it than how we view it. But apart from porn and Youtube most of us don't want it huddled over our computers. So the Tv will still rule. The internet will be another way of feeding the TV, like another one million channels to surf. More fragmentation, more crap.
It's going to take a hell of a show to persuade the money men that a network level production value show on the internet can attract the same or more viewers.
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