Is what I believe the latest BBC debacle is being named. You know the one, when Her Maj grumpy face was made out to be storming out of a photo shoot instead of storming into one?
I couldn't care less is my first thought because frankly I can't. Not about the subject matter. But heads have roled and rightly so. Because while of course documentary makers legitimately use dramatic techniques to enhance the experience, you've got to draw the line at manipulating timing of events to portray a completely different picture than what actually happened.
Did the right heads roll? Dunno. But I think the documentary maker should be tarred and feathered. You expect a degree of subjectivity in any documentary, but the least you should expect is that the facts are correctly presented.
Except from what I understand the documentary maker was innocent.
It was RDF, the producers, who sexed up the original tape in order to try to boost foreign sales. Well that kinda backfired as it promoted a commission bar from BBC and ITV and a 30% drop in their share price. Damn good thing too. Maybe it will wipe the smile off some of those cocky marketers faces.
I spoke to an irate dev exec. A programme she had loved and nurtured, and also loved the title, was bemoaning the fact that the marketing department had changed the title so that it would fit in the SKY menu box!!
Another had a name changed by marketing to make it a very unsubtle double entendre, when there was nothing at all sexy about the programme.
There is definitely a place for the marketers, but sometimes the tail not only wags the dog, it curls round it's neck and chokes it to death.
Hopefully this is a salutory reminder to them that in both fact and fiction, truth is the most important aspect.
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4 years ago