God bless the Showrunners.
Despite threats to sue them for the entire budget of the shows, they have walked out. And that is something I don't think the AMPTP expected.
To me I don't believe this strike is so much a battle over residuals and internet and more a fight to the death over the very existance of the WGA. Given the AMPTPs stance on negotiation I can see no other logical reason for their position other than seeking the obliteration of the Guild. Something that would be disasterous for writers everywhere.
But the showrunners? Now it is a different ball game. The AMPTP were full of bluster about how many scripts they had stockpiled and they would essentially starve the writers back to work.
But with the showrunners walking out that threat is meaningless. The stockpiled scripts will lie there unfilmed.
The AMPTP argue they have deep pockets and will wait out the writers. Guess what? The showruners have deep pockets too. And without them it doesn't matter how many starving writers want to return to work. No showruner, no show.
Without them it doesn't matter how many veiled threats the AMPTP leak to mouthpieces like Variety indicating writers from Canada and the UK are being approached to scab. Without the showrunners that doesn't mean a thing.
The conglomorates who make up the AMPTP are only interested in one thing. The bottom line. I doubt if they have any understanding of the creative process whatsoever, and certainly don't seem to realise that without the writer there is no industry.
The showrunners walkout will quickly dispel the notion that writers are unimporant. The advertisers will be screaming very soon. It's been reported that there has already been a 30% drop in late night ratings. The networks 'give backs'' i.e free advertising given because ratings didn't hit targets, will be colossal.
And that is the major effect the showruners walkout will have. Instead of months of product the networks have weeks at most. And the advertisers know this. And will be going ape shit. The only way to get the AMPTP back to the table is to hit the bottom line.
And the showrunners are doing just that. I hope they keep their resolve.
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5 years ago