This blog might seem to be the Cassandra of the scribeosphere. But bear with it. I am a glass half full guy really.
C4 has slumped to it's lowest ratings since 2001. ITV has slumped to it's lowest ratings ....ever? The BBC are on top only because their shit is less shittier than the others and it's the first channel on the remote.
The X Factor is ITV's biggest non soap ratings winner. Without it they would be toast. You can say the same for C4 and Big Brother.
I hear rumours that Julie Gardner is to replace Jane Tranter at the BBC. I'm sticking to my glass half full. Say what you like about Doc Who, she had the balls to let a writer be the showrunner, and made it plain for all to see that Stephen Moffat is going to be a great one. And all credit to Russel T Davies for bringing him on board.
But essentially what all the channels are missing is 'must see drama'. That's obvious. Why are they missing it? Not so obvious. There are various factors. but I think number one is a generation gap. A two fold generation gap. A 'Thatcherite' legacy has given us a bunch of middle ager execs who hold the purse strings and believe the market is King coupled with a brash know it all Blairite brigade who believe if they talk convincingly enough about 'new media' they should be listened to.
Neither really know what the fuck they're doing so you end up with the camel. The horse designed by committee.
And what they forget in the scramash for ideological domination is the most important factor.
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3 years ago