Yes it was deliberate. Because statistics are the way devil worshipping execs keep themselves in a job. John Yorke freely admitted that Holby Blue had virtually nothing to do with Holby but the name was a cynical exercise to market a new cop show.
THE AUDIENCE ISN'T DUMB. Or rather the POTENTIAL audience isn't dumb. And for the head of drama at the BBC to come out with crap like that isn't exactly a wizzard show, Biggles.
Holby Blue was trounced in the ratings by Midsummer Murders. But as far as demongraphics are concerned here is a very sobering thought. The average age of the 28% share of viewers of Midsummer Murders was 61. The average age of the 24% share of Holby Blue was 47.
Clear proof that we are living longer. Or maybe it just feels like it?
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